Amongst the multiple insights the Chrome OTT Panel provides to its subscribers are inputs that can help with content evaluation and planning, through measurements of actor affinity and ratings of their on-screen presence, which would assist content makers to identify the right talent for the right genre or theme of shows.
Chrome OTT helps you make the right content decisions. Giving you actionable insights into consumer behavior and content consumption across India. Highlighting market practices, competitive analysis, helping you make the decisions for originals and acquired content. COTT highlights changing audience preferences across ages groups, NCCS, gender and regions providing a vibrant dynamic tool to aid content decisions making. In audience metrics there is no parallel to COTT, with our patented data tech without manual intervention and automatic data reading from our carefully selected panel across the length and breath of India. Talk to us. We empower your business with audience intelligence.